Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. Because social media sites are still somewhat new, you can still have the chance to make your business high-profile is you start now. Here are some tips you can use to benefit from social media before your competition does.
If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Try sending tweets with suggestions and tips that are relative to your business. By using these tweets along with the ones used to promote your business, you will notice your followers to be more able to hold interest in what you’re tweeting.
Near the top of your blog, add a Facebook “like” box. This button makes it easy for readers to “like” your content on Facebook. By placing this on your blog it lets your consumers “like” you without even needing to go to your page. By making this easy for people, they are more likely to actually do it.
Have your social media accounts double as secondary stores for your products. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
If you have a LinkedIn page, use the blog feed feature to share your blog articles. You can post an article, and it will appear as LinkedIn updated. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Try to stay professional, even in this day and age of social media. Be amiable and welcoming when you introduce yourself, but remain professional. Avoid arguments by either responding professionally to negative posts or deleting comments that are completely unconstructive. Create separate profiles in your name to interact with your own friends.
When people leave comments or questions on your page, always respond to them. This should even be done for bad comments. The idea behind this is simple. People are taking the time to speak with you about your business, so the least you can do is return the favor. Respond promptly, as well.
You should think about promoting free goodies through your social marketing efforts. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
Social media is a great method of making your company brand very recognizable. Use company logos or avatars for your profile. Incorporate the same colors and symbols throughout any social media that you use. This increases the amount of trust your followers have in your brand. Branding clearly will make your customers trust you more.
Use Facebook as a venue for running contests. Customers are always interested in getting great products for free. You can tap into this feeling and generate more interest in your business and its products by putting on contests of your own. A contest may get people to talk about your latest product. This gets them and others interested in buying products.
You can use many traditional marketing tools to market your business on social media sites. However, many business owners don’t know how to harness the power of social media, and thus, don’t use it appropriately. Don’t watch your competition leave you in the dust. Apply the advice and insights presented in the preceding paragraphs to lead you to success and sales.