People are clamoring to get a piece of the Facebook and Twitter marketing pie. If you do social media marketing the right way, you have to spend the time and energy on it. That said, using these proven SMM strategies will help you hit the ground running.
Don’t rush anything. Make an all inclusive, high level strategy. Do not abandon your current strategy in favor of every new thing that comes along. If the trend fails to catch on, you will have wasted your valuable resources. Therefore, how you will use social media marketing to grow your business.
Put social media widgets on your site. Adding a widget to your site is a powerful way to gain followers for your site. Your readers will be able to share and comment on your content from your site instead of another social network.
Always ensure that you add new content regularly. You may end up losing customers if you don’t update your site as often as they expect you to. Make sure your social networking sites are updated a few times each week.
Think about exchanging posts on your site with a fellow blogger whose specialty is similar to yours. This can help bring more traffic your way. If you do a guest blog, get the permission of the host to leave a link to your site. On the same token, allow your own guest bloggers the same courtesy. Followers of that blogger will likely stay to check your site out as well.
Building your presence on social media networks requires patience. Unless you are Justin Beiber, don’t expect thousands of followers to just magically appear when you put up your profile. It can happen, but your social media posts are unlikely to become global sensations within minutes. Take your time and be patient, and you will attract followers before long.
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. It has to appear on the company blog, website, email signature and all communications that you make online. Also, place links for your other social media pages so fans can easily find you.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Update your social media pages often to increase interest. Depending on the size of your network, people are going to demand that you update frequently and give important information on anything new from your end. Stay as consistent as possible to give your readers reasonable expectations, and only post when you have something interesting to say.
Update your social network profiles when you post new content on your blog. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.
Your website should be tied to your other social media pages. You will find this easy to do if you include share buttons on your primary website that can let visitors share content from your site to their profiles. Tying up your RSS feeds, pages and blog posts are great ways to advertise everything that you are doing.
These tips make no attempt to be comprehensive, but they do cover some common pitfalls that every social media marketer eventually runs up against. Because social media constantly changes and evolves, you must have the ability to adapt to them. Apply what you’ve learned here to glean more followers and enhance your business.