Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. The social media trend is constantly on the rise, so now is the best time to take full advantage of all it has to offer. This article has some tips to make social media work for you.
Give offers that are exclusive to your followers on social media. Offer customers something exclusive that is unavailable elsewhere. You can run a contest, for example. If that idea does not appeal to you, create a special offer that is accessible only to those who follow your social media sites. This is also a great place for you to post important announcements.
Plan your high-level social media strategy wisely and carefully. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end every time. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
To get a more friendly and interactive social media site, you should include a comment section with ratings. If you add these options, your visitors can find the content that everyone has read, and they will be able to give you their opinion.
Always ensure that your social network pages have new information and posts. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. The optimal frequency for updates is several times per week.
Be approachable and friendly when addressing your social media followers. Your company might be big, but if you have a big ego, your social media campaign will be a big failure. Don’t ever assume that you have more power than your customer base and followers. Without your customers, your brand is nothing more than a name.
Make sure there are plenty of links to the social media pages you have created on everything you do; you can also have an RSS feed that details your latest activity, too. Things like RSS feeds and other widgets should be visible on every social site you own. Also, don’t forget to link all of your social media profiles together so that people can follow you on multiple sites.
Browse over Facebook’s games. Try to create a game that is relevant to your industry or products that your followers can play. Facebook games are extraordinarily popular, and many of these games are brand oriented. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.
Post on Twitter as frequently as possible. Twitter’s primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. If your tweets are short, you can send out several updates from one event.
Although social media marketing employs many of the same techniques and strategies as other marketing methods, many companies are not taking full advantage of all the benefits it can provide. Don’t fall behind! Take what you’ve read here and start implementing it right away to build a campaign which will put you ahead of the competition!