Social media is the perfect way to make connections with people all over the world. What you may not realize is that the sites you’re using already can also work for your marketing endeavors, as well. Here are some great social media marketing tips that will help you expand your business.
Tie all your social media pages together with links. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. You should include the web address for the blog and your Facebook profile on your Twitter page. Linking your social media profiles together will potentially increase your customer base.
To maximize your social media marketing, place a social media widget on your site. A widget will make it easy for others to follow you. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.
Decide if a relationship with your customers is what you want. Keep your advertising ploys simple by using social channels. If you desire getting on the same level as your customers, just say hello to them! Follow your customers’ lead after this.
Social media marketing can be used to make a more user-friendly storefront. You can set up an easily accessible storefront right on the Facebook site, which exists aside from your primary site. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. Make this stand out on your blog, website, emails and also signatures whenever you leave a comment on the internet. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.
While social networks have certainly changed communication habits, maintaining a professional persona is important. Be friendly but keep your tone professional. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. When interacting with friends, you should create a separate profile in your name.
Try using social media profiles for having people see your store and buy your wares. Publicize the specials you are currently running. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. You want people to be interested in adding your Facebook profile.
Be ready for the negativity that goes along with using social media. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints. Instead of lashing out or ignoring negative postings, do what you can to turn unhappy customers into happy ones.
Offer your customers the chance to respond to a survey about their social media usage. If you notice that your customers spend more than an hour every day on social networks, you should definitely create a page for your brand. If respondents express a lack of interest in social media, your resources are best spent elsewhere.
Now that you’ve read this article, you should be ready to go forth and pitch your heart out! So many sites are just waiting for you to tap into them as a great business source, as well as the fun they already offer. You’ll open up your reach globally by using the tips in this article in your own social media marketing strategy.