It’s 2012, so why are you still advertising using newspaper classifieds? Marketing on social media is a great new way to market your business. If you use it properly, you are sure to be a success. The following tips will show you how to succeed in social media marketing.
Do not underestimate the power of conversation. The window for conversation is opened when a customer goes ahead and gives feedback. Respond to any of your customers’ reviews and have a conversation with them. Be diligent about learning what you need, and to come up with creative ideas to better your business.
Social Media Profiles
Social media marketing works best when your social media profiles are all linked together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.
Determine ahead of time if you really want an active, ongoing dialog with customers. If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. Your customers will be able to lead you once this happens.
To really increase your follower base on social media sites, you need to go beyond just selling products. Fill them with interesting and informative content related to your niche, such as stories, articles and links. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Look for opportunities to interact with your followers. Do product engagement, not product placement. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.
Social Media Marketing
Never fear asking for assistance with a social media marketing campaign. The market is massive, and professionals exist who can formulate a social media marketing strategy for your company. They are not inexpensive though, so be prepared to spend some money if you go down this path.
Followers can easily share your content with Facebook. If you receive a comment from someone, it will appear in that person’s feed where their friends can see. Have readers connect with you more and more so you get more exposure.
Take a look at the games offered on Facebook. Creating a game around your product or service will be a fun way to introduce it to a large audience. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. Think about having a professional designer create a game for your business.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
Your YouTube videos should be strongly linked to all your other online presences, not only your website. Make sure your channel and your individual videos link to Twitter and Facebook, too. If YouTube users find you on Twitter or Facebook, they will probably share your videos with their friends.
Using social media can be very beneficial to a business, if the right strategies are employed. If you apply the tips shared in this article, you will soon enjoy positive and measurable results by using social media marketing.