If your statistics are showing that your advertising efforts are yielding less traffic than they once did, consider adding social media marketing to your approach. Lots of businesses have reported success in using social media as a marketing tool. The following tips will help you set up a marketing plan that will take full advantage of the social media sites.
If Twitter is one of the components of your social media marketing plan, come up with tweets that are detailed and discuss different things. Send tweets that contain suggestions and informative tips that are relevant to your business. If you combine these practical tweets with more assertive messages, you will create an mix of posts that is appealing to your followers.
Place Facebook share buttons on the top of all of your blog posts. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This will exponentially increase the number of potential visitors to your website, and thus increase sales.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. This box lets people LIKE you on Facebook. They don’t even have to leave your blog to do it. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Look at how they’ve designed and filled their profiles and read through their regular posts.
Use the power of social-media sites to get your company to the top pages of your target audience. While it’s important to have an independent website, having a Facebook store that is easily accessible can also attract consumers to your brand. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. This can let them have easier access to your products, without making them leave Facebook and go to your site.
Make sure you have a lot of interaction with your customers. Find out if they have any blogs or popular threads online and post whenever you can generate appropriate and engaging comments. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.
Mention popular Twitter users by adding their username after the tag @. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
Select good titles when posting content on Youtube or any other social sites. The titles should have keywords in them that are relevant to the products you are offering and your industry. Using relevant keywords in your titles will help to identify videos and attract more views.
While social networks have certainly changed communication habits, maintaining a professional persona is important. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. Ensure that your personal profile is separate from your professional one!
Social Media Marketing
By now you should see how helpful social media marketing can be. With these tips, you now have the tools to really utilize social media in all of your efforts. Social media can be a very effective marketing tool. It can be cost effective as well. Knowing that, it is time to get started on a social media marketing campaign for your company.