As social media networks become increasingly popular, more companies are implementing marketing strategies that take advantage of this new technology. However, if you plan on mastering the art of social media marketing, it will require a significant amount of your time, plus hard work and dedication. Still, there are basic tips to learn to ensure success.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. If you do this, your followers will have a better opinion of you. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
Always answer to the messages and comments you receive on social networks. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. You will get more visitors this way. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. You should also allow other bloggers to have their own back links as well. You will likely get more visits to your blog and your site doing this.
Rome wasn’t built in a day, and neither will your social media presence. You cannot expect to have 10,000 followers in one day. While it is possible to create an “instant hit” that goes viral within hours, that is not the norm. Your followers will increase as time goes on.
In order to keep your company name in front of your Twitter followers, you need to tweet regularly. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. Making your posts short will allow you to get a couple good updates from a single event.
Even though social media sites have altered the communication landscape, remaining professional is still a great behavioral habit. Maintain a professional tone in your posts, profile and any other correspondence. Avoid arguments by either responding professionally to negative posts or deleting comments that are completely unconstructive. Have more than one profile; that way, you can talk to your friends under one and your business contacts under another.
Social Media Marketing
Review everything you put up a couple of times before you actually add it to your social media marketing. Everyone makes mistakes but social media marketing makes it easy for them to spread far and wide. Despite the fact that it’s free publicity, it probably isn’t the type of exposure you are looking for.
Don’t just use one social media site to market your business. Facebook might be effective and popular, but remember to use other sites like MySpace too. The more exposure the more chance of marketing success.
Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker’s hours. Utilize tools that allow you to write your posts anytime you want to, but they are uploaded and published during hours that you choose, including those when most people are actively online.
These may not be the solutions to every problem you will encounter, but they will give you a good idea of what to expect along the way. Try to keep up to date with the social media trends because they’re always changing. Learn to utilize every tool at your disposal and capture your audience with quality media.