If you are a business owner, many, if not most, of your customers have one or more social media accounts. You should also have your business on a social networking site. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Using Twitter effectively will create more buzz for your business. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.
Keep your tweets interesting and rich in content. Be sure to tweet tips and helpful suggestions to help promote your business. If you use some tweets that advertise your business and fun and social ones, people will be more likely to go to your site.
If you have a blog, use a “Retweet” button at the top of every blog post. Having this atop each post allows others to easily share the information through their Twitter accounts. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. If the only place to get these special deals is though a specific social media site, the information will rapidly spread.
To really increase your follower base on social media sites, you need to go beyond just selling products. Post a link or a story from other people that has to do with you niche or industry. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Interact with those whom you follow. Do product engagement, not product placement. Get your customers to associate their identity, not their wallet, with your brand.
You can whip up shopper-friendly storefronts with your social media campaign. For example, prepare a Facebook store and link to it from your posts. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.
Investigate the games on Facebook. You could easily create your own game related to your products or industry. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.
You want to have the option of opening up a one-on-one dialogue with your customers. Your customers are not interested in speaking with a large company. Consumers have more faith in companies that give them one-on-one attention.
Practice patience. People need to trust you before they will buy from you. This will take time. Soon you will have many followers and new customers.
Use social networks to promote special offers. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Social media is a fantastic opportunity for customers to communicate with you and share your products and brands.
Social media is currently an important part of many business marketing efforts. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. You should get started and see the new possibilities for yourself.