I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.
You need to have a current and relevant blog. Post any promotions or sales you have via your blog. Important news such as a change in hours, a new location or a special closing should be posted. – post it on your blog too.
Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. Take the time to look for these each time you visit your site.
Avoid making every one of your posts a product push if you want to attract new followers. Post stories or links from external providers relevant to your industry or niche. You can run contests, post pictures and ask questions. Interact with those whom you follow. Do product engagement, not product placement. Aim to create an association between your brand and your customers’ lifestyles and identities, rather than their wallets.
Include content that is specifically targeted to your current followers and existing customers. When you get a thousand Twitter followers, write an article. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. That kind of article can be quickly shared.
Let people use the social media profiles you have so they will visit your store or buy a product. Offer relevant information about upcoming sales promotions or grand openings. Offer them exclusive coupons or limited offers reserved for your Facebook fans. You have to give people a real reason to add and promote you on these sites.
Post links to your company blog on all your social media accounts every time you make a new post. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.
One way to increase your follower count on social networks is to offer some sort of reward for liking or following your profiles. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.
Patience is key when it comes to social media networking. Customers have to have faith in you and the services or product you sell. Just be patient and work on gaining the trust and loyalty of one user at a time. Very quickly, your database of clientele will be fairly large.
When finding out about your customers, make sure to ask about their use of social networking. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.
One great way to generate interest in your products and services through social media is by hosting online question and answer sessions. You can effectively teach your customers about your range of products or services while creating content for your website via FAQ entries. Since the sessions are interactive, they can make your business feel more personal and relevant to the visitor.
What you have learned from this article will help you effectively use social media to promote your business. It’s not as hard as people make it sound, and it is quite easy to accomplish if you put in the work.