Although fairly recent, the use of social media technologies as an avenue for marketing a business is proving itself to be a highly effective method for expanding a customer base and developing lucrative relationships. Many businesses do not yet have a presence on social media which will allow you to try social media and reach customers that your competitors are not yet reaching. Here are some smart ways to take social media and use it for your benefit before your competitors do.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. When these people join your page, their friends will be notified. This form of free advertising should not be overlooked. It also has the potential to increase conversions, since it has the same function as word-of-mouth advertising.
Tie all your social media pages together with links. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Use your Twitter account to promote your blog. Make it all work together. If you put up a link for all of your sites this will create more exposure.
You want to do more than just pushing products to get a lot of people to follow you. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Ask your followers questions, hold giveaways and post interactive content. Keep your followers interested and engaged. Help them interact with your products instead of being passive viewers of a commercial. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
A guest blog is a very valuable component to add to your site. Both methods can increase traffic to your site. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. Your guest blogger should be allowed to reciprocate this action. The followers of that blogger will be more likely to seek info about your site.
When you reach an important milestone in your social media program, write a post about it. Be gracious and professional with those who support you and your company. Thank your fans for showing an interest in your social media site. This sort of article must quickly be shared.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. After the article gets posted, it will show up as updated in the LinkedIN profile. You will not spend as much time this way and you will get more visibility and you will also reach out to your friends on LinkedIN.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. People who join the contest will tell their friends and ask them to vote for their submission. The contest should both interesting and original, as well as tied into whatever you happen to be selling. For example, you could host a competition and invite users to design a new logo or slogan for your next product line.
Making a brand for yourself or your company is paramount in social media. On any of your profile pages, make sure you have your company logo used as either your profile picture, or as the background. Use similar colors from one account to the other. This increases the amount of trust your followers have in your brand. Continuity is an important element of your company’s online presence.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don’t let your competition have the advantage. Use the advice given here to help you develop new opportunities when you use social media to market your business.